社交电商把关系放进同一个环境,对话工具则进一步把购物变成连续会话。顾客不再只浏览静态页面,而会询问“多久能送到”。这种互动能够减少信息搜索成本,也让品牌从一次曝光进入更长的决策环节。 好的智能导购首先应该提问,而不是急着发送购买链接。
From Batch Jobs to Intelligent Chat Toward Always-On Communication: From Instant Messages to Intelligent Assistants
The rise of online dialogue begins well before social platforms. In the 1950s, computers were large, scarce, and difficult to operate. Work was usually handled through batch processing. People prepared punched cards, submitted jobs and commands, and waited for a line-printer output to return fini